Combination of Main Product, Advert and Digi-pak

How effective is the combination of your main product and ancillary texts?

The combination of the main product (music video) and ancillary texts are linked together through intertexuality. Intertextuality is a postmodernism concept that defines the relationship between the products.

Each product shows intertextuality as we have used images on the advert for the music video as well as the Digi-pak. This is used to make sure the advert sells the Digi-pak , as the audience will recognise the Digi-pak from the pre-released advert. The intertextuality is important as it will allow the targeted audience to be aware of the Digi-pak once they have seen the advert, as the image from the advert would be easily remembered. If the audience were more likely to recognise the Digi-pak album it would increase sales revenue of the album and result in being more successful.

We also used the phrase “dance your cares away” in our music video Digi-pak and advert; this phrase is used to capture the attention of our audience. The slogan is used to sell the artist personality, as their personality is portrayed as being “care free”. The more we use the slogan the more memorable it will be to the audience so the audience will be less likely to forget about the music video and song. We chose this specific slogan as it portrays the artist to have an optimistic attitude which we feel will attract more of our target audience.

The colour red is bright and eye-catchy, we used red font for our phrase and on each of the products we produced. For example in the music video we have shots that include the “Dance your cares away" posters in red font. The use of colour is also another way we used intertextuality to increase the way in which the products compliment each other in making our product memorable and noticeable.

Incorporating intertextuality in our products increases the chances of our product being more recogniseable and attracting wider audience. We hoped that this would also help our product to be successful as more of our target audience will be aware and therefore buy our product.