Goodwin's theory.

Goodwin's Theory on What Distinguish Music Videos:


1.Links between lyrics and visuals with lyrics either complimenting, contradicting or amplifying


2.Genre characteristics


3.Intertextual reference


4.Notions of looking (objectification of women)


5.Voyeurism (direct gaze, other people looking at artist, insight into artist life, screens and mirrors)


6.Demands of the record label i.e. Demanding a lot of close-ups of the artist.


7.Performance based, concept based or narrative based music videos.





Genre Characteristic & Objectifying of Women- Beyonce, Lady Gaga, Video Phone

These pictures so the common characteristics of a music video from the R'n'b genre, these images show how women are objectified by the way they attract their target audience. The target audience is attracted by the nudity that is shown on screen which is used to capture attention and appeal to the audience.

Links between lyrics and visuals

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Voyeurism

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Demand Of The Record Label

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